what I do…
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Product Management
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Project Management
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Brand Strategy
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Web Design
who I work with..
Agencies
Small Business
Side-hustlers
Solopreneurs
get to know me…
Well, hi there!
Download my CV
Are you an agency or small company who wants to find out if I have what it takes to join your ranks?
Download my CV and get to know me.
Check out my portfolio
Small business or solopreneur looking for some guidance and help on how to make your business speak for itself?
Check out my previous branding and consultant work.
Let’s chat!
what others have to say…
“Sinéad was a seamless and impactful addition to the Segmatic team. Key takeaway - You can give her something and never think about it again. Exactly what you need in a project manager.
As our first product hire, she quickly grasped our unique approach to Paid Search and adapted to our business model with ease. She led cross-functional meetings, conducted stakeholder and user interviews, and effectively translated insights into clear, actionable specifications.
She introduced key tools—such as wireframes, heatmaps, and user flows—to enhance usability and drive efficiency across the product. Equally effective with clients, developers, and leadership, Sinead had a rare ability to bridge different parts of the business and foster collaboration.
Smart, reliable, and process-driven, Sinead was a genuinely great colleague and a pleasure to work with. Would hire her again without thinking!”
“I worked with Sinead on a complex client engagement where she reported to me directly in her role of a Digital PM.
Sinead took full ownership of any activities that she led and saw them through to completion. The quality of Sinead’s deliverables continuously exceeded expectations in what was already an extremely fast paced and demanding environment. This was reflected in how she was often commended by both Accenture and our client’s senior leadership team for her ability to go above and beyond in her role.
Sinead’s ability to execute complex programs combined with her appetite to learn is what makes her an asset to any team. In her position as a Digital PM, Sinead had to work collaboratively with teams across multiple different time zones to deliver on requirements that were extremely fluid by their nature. The leadership skills that Sinead possess was a massive contributor to the collaborative relationship that our team had with the client.”