FOUNDER & CONSULTANT - Sinéad Brophy Consulting

2023 - Present

Freelance consulting and web development for small businesses.

• Brand, business strategy and website creation consulting for individuals, solopreneurs and businesses, particularly in the wellness space.

• Oversaw the end-to-end rebrand and restructure of SheStrongPT resulting in a 112.5% site visits and a 375% sales increase.

• Full brand identity and strategy development services, including market research, positioning, messaging and content creation.

• Delivery of full product/website lifecycle, from ideation through to release, ensuring alignment with brand identity and business goals.

FOUNDER & PT - SheStrongPT (formerly Go With the Flow Coaching)

2019 - Present

Personal Training and Wellness company focused on in-person services and online coaching products.

• Responsible for all aspects of business and strategy from budgeting and sales, to content creation and service/product suite, brand identity and web development.

• Managed a team of 3 contractors (social media lead, web/admin assistant, and a freelance coach) day-to-day.

• Featured in leading media such as the Irish Times, RTÉ Lifestyle, Stellar Magazine, and TodayFM

• Delivered multiple wellness summits, workplace, gym and school-based workshops on women’s health.

SENIOR PRODUCT MANAGER | Segmatic

2017-2019

Paid Search advertising agency and B2B paid search product.

• First product hire, promoted a Snr Product Manager - responsible for all aspects of Product Management, reporting directly to the CEO and working with a cross-functional team of engineers, designers, and data scientists to develop and manage product backlog,

• Improved core functionality by 90% and reduced errors by 55% and implemented improved design thinking processes.

• Managed a mixed onsite-offsite team to deliver the project deliverables in line with the company’s strategic roadmap, managing requirements,

• Analysed qualitative and quantitative data, defining performance KPIs and carrying out regular user feedback/testing to identify common pain-points and product/service gaps,

• Introduced PM and UX processes and methodologies, such as wireframes, user flows, heat maps, and agile approach.

BRAND STRATEGY CONSULTANT | Zoosh Digital

2017 (Freelance Project)

Freelance consulting for a cutting-edge digital product studio and venture builder that specialises in co-creating and developing cloud solutions with a design-led approach.

• Conducted stakeholder interviews, customer surveys, competitor analysis, and website audits to inform brand and messaging strategic direction,

• Delivered a branding and marketing insights report with tone of voice, messaging and communications recommendations.

DIGITAL MARKETING PROJECT MANAGER | Accenture Song @Google

2015-2017

End-to-end production and project management for Google’s EMEA Marketing team.

• Directly managed onsite and offsite account and dev teams to deliver 30+ email marketing campaigns.

• Improved customer satisfaction scores by 33% and generating over $4 million in revenue for Accenture.

• Led client account management, gathering and translating requirements into clear technical specs and ensuring timely campaign delivery and status updates to nurture relationships.

• Led customer journey mapping and internal knowledge-sharing sessions while driving process improvements and producing best practice scorecards and thought leadership white-papers.

COMMUNICATIONS & CONTENT LEAD | Accenture

2015 (9months)

Began as a team support, developed into Communications Content Lead and Event/Branding Strategy SME for a number of internal account functions.

• Managed a team of interns to deliver communication content for a number of online and offline channels.

• Worked directly with Senior Management and Creative Designers to develop and manage end-to-end Communications and deliver regular comms to an audience of >300.

• Consulted on a number of flagship events, overseeing venue and facililties logistics, branding and promotional material, and content creation.

Dipl. Digital Marketing & Social Media, (2015), Distinction

European Institute of Communication

• Research: Digital Marketing Strategy for Boutique Coffee Distributor & Café

MSc. Business & Management, (2013-2014) First Class Honours

Trinity College, Dublin University, Business School

• Research: ‘Art & The Internet: The role of Trust Capital in mixing the Sacred and the Profane.’

• Achievements:

  • Awarded Business Masters Scholarship

  • Awarded first ever Distinction in MSc in Businesses Management in Trinity

  • Voted Grad School Representative

BA. History of Art & History (2009 - 2013) First Class Honours

Trinity College, Dublin University,

• Research: ‘Tattoo Art: Meaning, Media & Market’

• Achievements: Nominated For Lucy Gwynn Award For Academic Excellence

Sutton Park School, Dublin (1999-2009)

Achievements

• Head Girl

• Top of Class Results:

• 560/600 pts

2025

• Project Manager & Advanced Product Management, PMit @Udemy

• Product Launches MicroCertification, Product School

• Google analytics, Udemy (On-Going)

2015-2018

• Service Design Training, Fjord - London

• Project Management & Analytics, Accenture Internal Training

• Adwords Certified, Google Partners

• Digital Media Fundamentals, IAB- New York

• Product & Project Management

• Brand Strategy

• Web Design

• Content Creation

• Digital Marketing

• Design Thinking

• Market & UX Research

• Requirements Gathering

• Data Analysis & Problem-Solving

• Client Management

• Presenting & Public Speaking

USED REGULARLY

• Google Suite (Docs, Sheets, Slides, Drive, Appointments)

• Google Analytics

• Canva (Content Creation, Presentations, Whiteboards, Brand Boards)

• Squarespace

• Trello & Slack

• Zoom

• Mailchimp

USED PREVIOUSLY

• Asana

• Hubspot

• Wix & Kajabi

• Balsamiq & Jira

• Booking Software (Calendly, Acuity, Eventbrite, Mindbody, Momence)

• Microsoft Suite (Word, Excel, Outlook, Teams)

• Google Ads